Email marketing is one of the most effective ways to reach your target audience and keep them engaged with your brand. Did you know your email open rate can be the difference between success and failure? You may have the best products and services in your industry, but if people aren’t opening your emails, you’re missing out on a huge opportunity to convert potential customers into loyal followers. If you’re really struggling to generate the response then you should check out this online digital marketing course to become an Email marketing expert.
Many businesses don’t care about their email marketing campaigns and their open rate values. They assume that everyone is reading their messages and that they are converting the emails they are sending. But the truth is that they aren’t. According to Litmus, open rates in email marketing have been on a decline – it’s now at 21%. So, if you want to stay in touch with your customers, you need to make a change.
Here are five email marketing ideas you can use to increase your open rates.
Email Marketing is one of the oldest techniques of digital marketing with billions of users, but it is still in the form.
In this blog, we have mentioned the Top 5 Email Marketing ideas to increase your open rates.
Before that let’s understand
What Is Open Rate?
Before we start everyone should understand this metric, many people consider the open rate as the number of recipients who open the email.
Sounds sensible right?
But it’s not the case, an email is only counted as opened when any one of these adjectives matches
1)The reader gives access to enable your images in your email to be displayed
2)If they click on any link mentioned inside the email.
Email Service Providers (ESPs) calculate the open rate by dividing the no. of opened emails by the number of emails that did not bounce i.e., failed to reach the recipient.
What Is Email Marketing? And Why Are Open Rates Important?
What is Email Marketing?
Email Marketing is a process of sending promotional emails to a wide range of target audiences to let the audience know about the product, offers, and any other additional information.
Email Marketing is one of the most economical ways to connect with your audience. Even though the usage of social media has increased, people open their emails at least once in their whole day.
The return on investment (ROI) is also high so planning your email marketing campaign plays a key role in the digital marketing journey.
Why are Open Rates Important?
Even Though how well you plan your campaign checking your open rates is most important, according to the results of the open rate we can find the mistakes in our campaign and change the campaign according to the consumer behavior.
Let’s now look at the Top 5 Email Marketing Ideas to Increase Your Open Rates
Top 5 Email Marketing Ideas to Increase Open Rates
1) Segmenting Your Audience
2)Optimizing your content
3)Doing Test Check to Your Emails
4)Use Email Automation
5)Measure Your Performance.
Let’s check them in an elaborated way,
1)Segmenting Your Audience:
Segment your audience, segment your list. Your goanna wants to make sure that you’re listed very targeted so if there’s any possible way that you can break a list into more target effective.
Suppose you run an e-commerce store you’re selling clothing break a list of into the types of clothes you sell, so maybe men’s clothing women’s clothing in example segregate them into two lists which allows you to send an email of a particular product for supposing it is about sarees you can only send that email only to the women who show more interest in them and if it is about t-shirts, you can only send them to men so that it will be related to your audience interest accordingly there will be an increased percentage of open rate.
By sending it to the segmented group only is going to result in higher open rates as the email will be related to their taste, so they show interest in opening the email and reading it.
To accurately segment your audience into groups, your list can be segregated according to the following points.
- Gender/age
- Geographic area
- The consumer behaviour on the website like how much time is he spending on each section by understanding his scroll rate.
- How long do you want your emails to reach your consumers?
2) Optimizing Your Content
Make sure your content is interesting enough to hold your attention & interest in your product.
Individualize Your Content
The easiest way to customize your content is to include your recipient’s first name in the subject line and at the start of the email. This strategy has increased the percentage of open rate.
Make sure the prospect’s name is noted to the recipient so that they don’t misunderstand and mark it as spam. Make sure the sender’s email has a brand name in it or include a name that the audience trusts. If the spam rate is higher the emails won’t reach your audience at all, so keep in mind and gain their trust, if the spam rate is also low there may be chances to let your content go directly to the main page of the email.
3)Doing Test Check with Your Emails
The best way to test your campaign is via the A/B testing method. This is a method of sending various emails to various sets of subscribers, to know which campaign generates a more open rate for you.
These are the following examples to make you understand the A/B testing method in a proper way and to also make you learn about it
- Does the topic line with a call to action or an incentive work better?
- Does writing the recipient’s given name within the subject line increase engagement?
- Does writing your business name within the subject line increase engagement?
- Do the bulk of the readers click on a linked image or linked text?
- What time of the day receives the foremost open or click rates?
This way to respond within send your emails at the best time about your audience and when are they in their inbox when are they spending time in their inbox do you want to send your email probably right before that time is so for example we send most of our emails to small business owners and so for us we send the email usually on Tuesday or Wednesday maybe even Thursday if we had to Monday they’re super busy right so they’re swamped probably aren’t gonna dig into it by Tuesday they’re pretty caught up Wednesday they’re pretty far out Thursday starting to get busy again so really Tuesday Wednesday and the best time to send it is right before they get to work so we try to send the emails early in the morning just before the work so that our email sitting in your inbox at the top of your list I’m in so hopefully they have time they haven’t been interrupted yet and I’ll click it to open it so think about your audience what’s the best time to send the email to them when are they in their inbox and send it just before they jump in the Redbox you’ll see a higher open right number
Do long emails receive more replies or short emails?
4)Email Automation
Email Automation may be a technique that automatically sends emails scheduled beforehand to your subscribers. As you begin receiving more and more subscribers, it’s impossible to send emails to everyone. Email Automation does your job easily.
The most common samples of automation emails are Welcome emails, many thanks emails, order confirmation emails, and more. Automation manages your communications from a welcome email to a follow-up email after the acquisition has been made.
According to Epsilon, automated emails receive 95% higher open rates than traditional emails.
Here are a couple of automated email examples that you simply can use too!
New Subscribers
When a new subscriber registers themselves after registration you can send an automated message like welcome and send their login information along with a video or steps on how to start, you can also include a call-to-action button.
Re-Targeting
Suppose the customer has added a product to their cart but did not complete the purchase then you can send them the mail like limited stock and attach the link or send a coupon code to make sure the customer purchases.
Giving Back to Your Loyal Audience
You can offer timely offers and discounts to your existing customers for his or her loyalty to your brand.
Time
It helps in reaching your emails to your audience without any delay if you create any automation in a tool, it helps you to send the emails automatically.
For example, if you got a new customer who filled out a form,
First, you can send them welcome mail once they open it automatically you can send the brochure of your products, etc. By setting automation it helps you to save time as well as it helps you in not losing your audience and keeps them engaged.
5)Measure your performance
The last step is to check your results on your email marketing campaign and make changes accordingly to your results. There are various tools to measure your performance.
- You can check the metrics like
- Open rate
- Bounce rate
- CTR (click-through rate)
- Unsubscribe rate
- Conversion rate and many more
By checking this Data, it helps you in finding out what mistake is being done in your strategy and you can change your strategy accordingly. Paying more attention to analytics will give your more specific results of where you are being wrong.
Few Mistakes Did during E-mail Strategy
- Not sending from a business email id.
- Making unsubscribing difficult where there are chances people can mark you as spam.
- Designing emails with too many images
- Sending to unengaged audience/recipients, a person who doesn’t open their email for 3-4 months, and the people who have unsubscribed should be cleared in the segmented list.
For suppose you send your email to 1000 people and 600 people engage and the remaining 400 don’t engage then Email Service Providers (ESPs), thinks the email is not engaging then it pushes each email to spam which is a loss. So, always clear your lists by removing the people who aren’t engaging to your post and make sure your content is engaging and is on-point.
- Not mentioning the proper call to action
- Not checking the analytics and not changing the required actions to be done to increase the open rate percentage.
To avoid these mistakes mentioned above you should consider joining the online digital marketing course to improve your email marketing skills.
Conclusion:
Email Marketing delivers super results if you plan your strategy well. But focusing on email marketing is not enough there are many more digital ways to increase sales to your business thus invest your time and learn digital marketing learning doesn’t mean by only going to institutes due to this pandemic we can’t risk exposure so you can even learn digital marketing from the comfort of your home by joining online digital marketing programs online which give you the same knowledge with practical exposure.
Hopefully, you have found this article useful. We decided to write this article because we know how important email marketing can be for your business. We also know that there are a lot of marketers out there who are looking for new, innovative ways to get more people to open their emails and read the content that they write. We hope that some of our ideas will help you to think outside the box and come up with some great ways to get your audience to open your emails.
We hope that you will keep coming back to our blog for valuable tips and advice, and we look forward to seeing you again soon!