Email marketing, as the name implies, uses emails for advertising products, services, or client connections. Other marketing strategies are available, but none offer a return on investment as high as $38 for every dollar spent.
Email marketing has helped businesses build long-term relationships with their clients, and organizations frequently convert leads into customers through this channel. Many email marketing software is on the market, manufactured by the finest software development company, which makes it challenging to pick just one. So, here are the best email marketing software.
ActiveCampaign
With over 130,000 small company customers, ActiveCampaign has grown from obscurity to one of the most popular email marketing solutions.
ActiveCampaign provides a set of customer experience automation (CXA) solutions, ranging from SMS and email marketing to site messaging and CRM functionality.
The automation builder, a visual canvas for developing automated marketing sequences across channels, is at the heart of ActiveCampaign’s platform.
HubSpot
HubSpot is a world-class sales and marketing platform that incorporates everything from a CRM to landing pages, email marketing, marketing automation, chat, forms, and everything in between.
If you utilize HubSpot as your marketing and sales engine, you’ll be able to more easily trace income to the marketing campaign, newsletter, or blog post that produced each sale. HubSpot is more of a CRM that offers email marketing and automation than the other way around.
Sendinblue
For small businesses, Sendinblue is the best email marketing software. It is well-known for providing a variety of services. Sendinblue’s drag-and-drop email template builder is a popular feature that has helped many small business owners develop custom templates. Additionally, automation options can aid in scheduling emails, follow-ups, and other lead interactions.
Small businesses will benefit from the free plan, including 300 free emails each day and an unlimited contact list. Additionally, the platform enables you to construct user-friendly landing pages, forms, Facebook ads, and ad retargeting ads for your target demographic. If you want a premium subscription, they start at $25 per month and go all the way up to bespoke pricing for massive enterprise-level programs.
Moosend
In the marketing world, Moosend is a well-known name. It is an email automation solution that allows a company to design campaigns, curate an excellent mailing list, and automate marketing operations.
The drag-and-drop builder in Moosend makes template building and campaign management much more accessible. You may also automate email delivery, follow-up, and lead engagement. This automation waits for a rule-based trigger event before sending the emails.
Omnisend
Omnisend is a marketing platform that has assisted several large-scale eCommerce companies in connecting with their customers. It’s a multi-featured email marketing tool that can connect SMS marketing, Google Ads, Instagram, Facebook Ads, and even push notifications. Omnisend is a multi-channel marketing solution with beautiful graphics and templates.
With Omnisend’s email marketing features, you can create effective marketing campaigns and offer dynamic discount codes to your customers. Omnisend’s survey and polling feature is designed to help businesses better understand their customers while also providing campaign analytics.
Omnisend’s pricing ranges from $16 to $720 a month, depending on the services and bandwidth.
GetResponse
GetResponse is an email marketing automation solution that can assist organizations in running campaigns and increasing income.
GetResponse differs from the other marketing software on this list in that it offers a wide range of functions. It includes a landing page builder and an influential audience segmentation engine to assist firms in segmenting their audiences and targeting them more efficiently. GetResponse is more than simply an email marketing platform; it also has a funnels section.
GetResponse software packages range from $15 to $99 per month. However, the corporation also offers enterprise levels to meet the increased demand of larger businesses.
ConvertKit
ConvertKit will be highly beneficial to your business if you are a blogger or a social media influencer. This marketing tool generates new leads through unique email templates and other strategies.
The marketing platform provides rule-based email automation services to help influencers with their work. Once an event is triggered, these automated emails are sent out. Furthermore, when integrated with the visual workflow editor, setting up automatic emails is a breeze.
Individuals that want to create and sell their brand should use ConvertKit. Influencers, educators, producers, and bloggers will all benefit from it. If you plan to use the software for commercial reasons, it lacks several functions. ConvertKit, which caters to a smaller audience, is on the more expensive side of the spectrum, with rates ranging from $29 to $79 per month.
AutoPilot
As the name suggests, it is an automatic email marketing software that has aided thousands of firms. Autopilot is an intelligent marketing solution that can assist marketers in identifying the best leads at the right moment.
When it comes to email automation, AutoPilot is a breeze to use. It adds emojis, stickers, and other odd aspects to make the work more enjoyable. This marketing software has collaboration tools that make working in a group and using the product a breeze.
Its monthly subscription begins at $49, which is reasonable and justifies its functionality.
MailChimp
MailChimp, like Hubspot, is a leader in the industry. This program is frequently used to create visually appealing personalized emails for your target audience. Anyone who has used email marketing software is familiar with the challenges that might arise, and Mailchimp addresses many of them.
On this list, MailChimp boasts one of the most excellent drag-and-drop email builders, as well as clever contact list segmentation. Mailchimp allows you to develop, organize, send, and track multiple marketing campaigns simultaneously, one of the most valuable capabilities for a large company.
MailChimp has unique price tiers that start at $9.99 per month and go all the way up to $299 per month.
Drip
It’s challenging to email marketing campaigns for eCommerce shops. But don’t worry, Drip is here to assist you. It’s a one-of-a-kind email marketing platform for tiny eCommerce enterprises.
Drip can help you save money if you have a small eCommerce company by offering SMS marketing services. Drip allows you to design custom email templates and automate the sending process to ensure no one is left out like the other programs on this list.
Drip’s combined email and SMS marketing services are reasonably priced at $19 per month.
Conclusion
Email marketing isn’t going away anytime soon, as evidenced by the success of these best email marketing tools. It will continue to be one of the most effective marketing strategies for any company looking to expand.