With the ever-changing customer behaviours and the ongoing pandemic, e-commerce is all set to take a leap of faith and dive into 2022. Considering the evolution of online shopping, businesses need to watch out for the hottest e-commerce trends to take a stand in the ever-vying world of e-commerce.
According to the Adobe Digital Economy Index, 2022 is going to be the first trillion-dollar year, where consumers will continue to shift their spending habits online amid the pandemic.
The global e-commerce market is ready to skyrocket; what about you? Below are the 2022 e-commerce trends explained by a leading web designer in Melbourne, Australia. Please have a look.
Voice shopping
With voice shopping expected to reach $40 billion in 2022, it’s safe to mention that shopping online with voice commands is going to be more trending than ever. For instance, shopping with Alexa is one of the most engaging trends initiated by Amazon. Here, the key idea is to help customers shop, checkout and track products in the fastest manner.
Omnichannel selling
Gone are the days when businesses focuson a single channel for selling their products. You can make the most of e-commerce by integrating it with omnichannel marketing. Most customers won’t purchase a product until they have seen it multiple times. This is where you can leverage omnichannel marketing and expand your reach to multiple social media platforms, online-retail websites and more.
Social media shopping
Noticed how prominent the “Buy Button” has become on social media platforms? Well, this is it – the next e-commerce trend. Social media platforms have always been an active source when it comes to connecting brands with potential customers. In 2022, social media is all set to rule the e-commerce world. This will allow businesses to improve their social media presence and get easily discovered by the consumers.
Personalised products
The demand for personalised products is higher than ever right now. For brands that find it difficult to fully satisfy their customers, this is the right opportunity. You can personalise products, make a difference in customer satisfaction and complement your e-commerce website design in Melbourne. The best example is Nike, which is, in its Lunarglide shoe edition, allowing customers to create their own designs. More brands are also adopting this practice. The next could be you!
AI-Powered customer support
For mid-sized and large businesses, customer services are a huge concern. Handling and solving customer queries consume a lot of resources. Meanwhile, the integration of chatbots into customer services can change the game. This is the best move you can make right now, as chatbots can perform different tasks, such as managing surveys, getting feedback and answering frequently asked questions.
Wrapping up
That’s it – top e-commerce trends that are all set to boom in 2022. Hopefully, you like our list and find it useful. The important thing is to understand the significance of these trends and incorporate them in your website. Look at things from a customers’ angle. Stay updated with your marketing approach. And utilise opportunities in the best possible way.
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