When it comes to the best e-commerce platform to grow an online business Shopify tops the list. Whether anyone wants to open a new online shop or wants to grow a pre-existing online store, email marketing is one of the best ways to do so. Nearly every person has an email account nowadays and billions of people everyday look at their email. This makes email marketing one of the best and most successful marketing strategies to reach Target and potential customers. In this article we will be discussing the perks of doing email marketing and how to choose the best Shopify email marketing apps.
Perks of using email marketing for your business in 2022
- Using email marketing you can regularly inform your customers about every detail you want to convey them.
- You can send automated emails such as welcome messages whenever a new customer joins you. This will lead to building a healthy and trustworthy relationship with your customers.
- You can reach your customers by a smartphone without waiting for your customers to open your online store page.
- You can design your emails and customize it in such a way so that it can look more colorful and attractive.
- You can easily track customers behavior and it will help you to identify your true potential customers.
- Pop up and sign up forms can be very easily send to your customers which is way easier for both you and your customers to do surveys.
Some of the best email marketing applications for Shopify.
Here are some of the best and highly reviewed Shopify apps for email marketing you should consider while choosing a service for email marketing.
Omnisend
With a rating of 4.8 by more than 3500 reviewers Omnisend is one of the best email marketing apps. Omnisend gives many services like Welcome emails, confirmation emails, post-purchase emails, signup boxes and pop-ups and customizable landing pages, abandoned cart recovery emails etc. If we talk about pricing it gives a free Trial of 15.000 monthly emails. You can also buy subscription based services which cost from $16 – $99 per month.
Consistent Cart-Abandoned Cart
Consistent Cart-Abandoned Cart has a 4.8 rating by 3489 reviewers and is one of the best options to choose among all the email marketing services providers.
- It Features abandoned cart campaigns, add to cart pop-up, cart syncing across devices and sales pop integration etc.
- It gives a free Trial for 14 days and the pro Features starts from $29 a month.
Justuno
Justuno claims to have the fastest services which convert leads to customers. It has a rating of 4.6 on Shopify. It gives services like pop ups and on-site messaging, intelligent segmentation and targeting, marketing and sales analytics, conversion optimization. The Justuno app gives a 14 days free trial and after that subscription plans range from $29- $99 per month.
MailChimp
With a rating like 4.5 MailChimp stands strong as an email marketing Service provider. MailChimp has Features like scroll boxes, page-level targeting, add pop-ups, embedded and top bars, discount coupons or free give away emails, entry/exit technology (shows when a customer opens your page or exists) and analytics. As far as the pricing is concerned, MailChimp gives a free trial and paid subscription comes in two categories pro and essential with $24.99 and $14.99 per month respectively.
Campaign Monitor
It has a 4.6 rating by 987 reviewers on Shopify and is believed to be one of the best options when it comes to choose email marketing services for online business. Welcome messages, ready automation recipes, segmentation, customer reviews, abandoned cart emails, seamless Shopify integration, on-brand receipts and email newsletters are some of the features that are provided by Campaign Monitor. However unlike most of the email marketing services provider Campaign Monitor does not have a free trial and it is the only drawback of this app. If we talk about pricing the subscription starts from $9 – $149 per month.
Klaviyo
With a rating like 4.3 by 850 reviewers on Shopify, Klaviyo is one of the best applications you can use on Shopify to do email marketing and boost your products reach. Klaviyo pricing depends heavily on the number of contacts you have, for example for a contact of 500 you only have to pay 20 USD whereas for 2000 contacts you have to pay 60 USD.
It Features services like integration, dynamic forms and personalization, centralized customer profiles, personalized automation and targeted campaigns, segmentation, predictive analytics and growth-centric reporting.
Seguno
With ratings like 4.7 Seguno stands as a strong candidate for email marketing option. It gives a free trial and has a very low subscription cost of 10 American dollars per month and provides nearly all services. Seguno gives services like detailed Shopify conversion reports, solely focused on Shopify, seamless integration, welcome emails, discount reminder, abandoned cart emails and automated discount emails etc.
Spently
Spently has a rating of 4.8 and is one of the best rated apps for email marketing. Spently gives discount emails, automated follow-up emails, analytics and insights, product upsells and customer behavior reports etc. You can have a 14 days of free trial in this application, after that the subscription cost ranges from 99 dollars to 399 dollars per month.
SmartrMail
It got a rating of 4.8 on Shopify on the basis of 206 reviews. SmartrMail gives many features like quick email newsletters, abandoned cart emails, automated product recommendations, segmentation, welcome emails, win-back campaigns etc. SmartrMail also gives mail collection pop up, drag and drop and a full HTML editor for templates which help you to customize your automated emails.
Smartr Mail also gives 15 days of free trial and two paid subscriptions which are Basic of $29 a month and Advanced of $99 a month.
Drip
Drip will be the last recommendation of this list. Drip has a rating of 4.5 on Shopify. You get behavior-based automation, dynamic content to display product recommendations, discount codes, automatic revenue attribution, engagement metrics and revenue details like features if you choose Drip as your email marketing service provider.
Conclusion
In this article we have discussed why you should consider email marketing for your shopify store and what to expect from an email marketing app. We hope that you get the answer of which is the Best Shopify email marketing apps for you. You should choose your options carefully and in accordance with your requirements. Every business has a different need and requirements so you should look at different packages and offers from various apps and choose the best which fits best for your needs.
Also Read: Types of Successful Email Marketing Campaigns for Small Businesses