In this 21st-century social media presence is a must for any brand and Instagram is a social media platform that has become the keystone of many brands’ social presence.
Read in detail: Top 10 Reasons Why Instagram is dominating all other social media platforms
Today most of the users on Instagram don’t use it to just connect to their friends or family but also to shop online. I also use Instagram to search for a brand online and check their updates if they are giving any discounts or something else. That is the main reason most of the brands are choosing Instagram for their marketing as they can drive profitable traffic to their website landing pages, growing sales, and building an engaged audience.
The most important part to promote your business on Instagram is that you should have followers. Having followers will help you grow your sales and brand trust. Now you must be wondering how we can have followers on our Instagram account.
There are probably many ways to grow your Instagram followers like using paid ads, or using some websites which usually sell followers but the only thing which gonna last forever is Growing Your Instagram Follower Organically.
Optimize Your Account
The first and most important step to gain followers on Instagram is to have a fully optimized account i.e. an account having a perfect username, bio, and website link. Your Instagram account will act as a homepage to the followers so optimize it accordingly.
Tips:
- Select User-Friendly Username.
- Add Profile Picture.
- Add Perfect Bio which describes your brand or service.
- Don’t forget to add your website link to your profile.
Create Engaging Content
- Understand your audience and create the content which they like.
- Upload videos as videos get more engagement as compared to images.
- Search for Viral topics on Twitter, Facebook, or youtube and create posts related to them.
Showcase your Instagram Everywhere: Promote your Instagram Account
- Share your Instagram on other social media platforms.
- Integrate your Instagram with your website so that people who visited your website can visit your Instagram profile also.
Check Your Competitors
- Follow your competitors’ followers this will let them know about your brand and you might get a follow back.
- Check their posts like what are they posting images, videos, or reels.
Build Engagement with Competitor’s Follower
Tips:
- Don’t do anything in excess like, comment, and follow in a limited manner. If you follow more than 100 people in a day then there is a chance your Instagram account may get suspended.
Use Better Hashtags
- Don’t use irrelevant hashtags in an attempt to make their account more visible. This will make you look spammy and will ruin your reputation on Instagram.